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A couple weekends ago we had a fantastic photo shoot with the new spring collection in Ft. Lauderdale, Florida. We had wonderful weather and a great team! Take a look at some of the behind the scenes photos. Thanks to our model, Julia Romashko, for the great photos! For more photos, visit our Facebook fanpage.
Posted: November 27th, 2009 under Uncategorized.
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So we recently showed you our inspiration for the Isabel top by IVEE. Thought you had your fashion fix? Not yet - ladies, feast your eyes on the Ella top by IVEE. Inspired by Stella Mccartney’s Spring 2007 Ready-to-Wear Collection, the Ella top is both glamourous and distinctive. With a distinct neckline, you are bound to turn heads. Choose from the Coral/Red combo to make a splash, or tone it down with the Black/Grey combo. Either way you are bound to look beautiful when you hit the gym. This top is great for someone with broad shoulders. The v-shaped straps bring focus off of the shoulders and to the neck.
Posted: November 19th, 2009 under Customer Testimony.
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Yes please! And when it comes to Ivee’s activewear, you can bring Gucci into your everyday workout life. How’s that for inspiration? Gucci is where Mia Li, the Founder of Ivee, discovered her inspiration for her Isabel top for the Spring 2010 collection. Her inspiration for design translates to your inspiration to workout. Talk about looking fabulous while sweating. Gucci’s Spring 2007 Ready to Wear Collection was beautiful, but one dress really stood out:
The unique neckline of this dress makes it great for a workout top. Paired with Ivee’s Supplex fabric, the Isabel top is a flawless combination between style and comfort. Walk into a gym wearing this top and you are bound to turn heads. It’s literally taking the “Ready to Wear” collection to a whole new level - ready to wear to the gym, to run errands, to get coffee. Being able to feel comfortable, confident, and stylish is quite an achievement for a workout top. So next time you see a beautiful couture, remember that Ivee can bring it from the run way into your daily run.
Posted: November 12th, 2009 under Clothing Review, New Product, What's new.
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Want to feel ridiculously comfortable in soft movable workout clothing? Look no further than Ivee’s unique Supplex fabric. Our Supplex is the most luxurious, softest performance fabric in the market place. Its unique moisture-wicking, quick drying and shape retaining characteristics make this material ideal for activewear. It provides substantial protection against wind and water, and is highly resistant to abrasion and tears. This plush fabric can stretch to enhance fit and performance. All our fabrics are preshrunk and fade resistant. The colors will maintain their brilliant colors after washing. Coupled with extraordinary design, IVEE’s Supplex®/Lycra® fabric allows the ultimate in form and fit.
The Claire top that I’ve been wearing is made from this fabric and I can’t get over how comfortable it is. Even after washing, it still remains soft. It doesn’t hug me too tight and I sometimes forget I’m even wearing a workout top! There is something about this fabric that defies typical workout clothing. Instead of feeling strapped in and always having to adjust my top, I am able to feel almost cozy when I put my top on. So if you are looking for a fabulous looking material that will move with ease, try out Ivee’s Supplex.
Posted: November 8th, 2009 under New Product.
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So I’ve been wearing my favorite Claire top for some time now, I think it’s time to test out a new top: the Ava top from Ivee. Alright ladies, this top definitely is more about style. With an empire waistline and a sweetheart neckline I feel like I am wearing a designer top. I love it! I would feel comfortable wearing it out before (or after) I hit the gym. I can actually picture myself running errands in this top without feeling like everyone knows I just came from the gym. I have it in a beautiful shade of aqua but the white and black are both equally flattering.
Like the Claire top, this one is long and doesn’t ride up. From the empire waistline, the fabric pulls away slightly from the torso, leaving your body looking streamlined and flawless. If you order the top true to size, it will fit tighter on the torso, but if you want it to pull away more, order a size larger, both ways look great!
When testing this top, I chose to use an at-home workout video. I don’t know if any of you have heard of Jillian Michaels, she is the trainer for The Biggest Loser. Let me tell you, Jillian Michaels knows how to work you out. During the workout I was jumping, punching, squatting, everything! Did I notice the top? Nope. That is because this top felt comfortable, and did not ride up. Love it. I may have found my next favorite top.
Posted: October 23rd, 2009 under Uncategorized.
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Boston.com did a little feature entitled “Non-cheesy yoga duds? Yes, please.” Using spreadshirt.com, boston.com upped the antee for yoga phrases. Their opinion? Why put “zen” on your shirt when you can make a statement like “I’m Bad.”
Posted: October 15th, 2009 under Press.
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What am I Wearing Today? By Jana Eggers, CEO Spreashirt
The CEO of Spreadshirt, Jana Eggers, featured the Ivee Hailey Bamboo Top in Black on here YouTube video, “What am I Wearing Today?”. Spreadshirt is an online community that allows you to create personalized clothing quickly and easily. We are excited she loves our bamboo hoodie!
To see the Ivee Halley Bamboo Top, Click Here.
To check out Spreadshirt, Click Here.
Posted: October 14th, 2009 under Clothing Review, Press.
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Let’s see, put on the old slouchy shorts and T-shirt or the super tight and uncomfortable lycra workout gear. Neither sounds appealing so why wear it? In the end, we all want to wear fashion forward clothing that is both functional and stylish. So it comes to no surprise that I chose to wear Ivee on my run. Today I tried out the “Claire Top” in white. I was immediately pleased with how it looked on me. The neckline is extremely flattering and shows just enough chest without compromising a secure fit. I put on my pants and shoes and took the top for a 3 mile run. Upon stepping out the door I realized that it was raining. But as a determined runner (well really I just wanted to test out the top), I battled the rain and started running.
This top is white and has a built in bra support. It is made with a heavier white material that does not show through, yet feels extremely light and soft on my skin. I don’t think I have ever been this comfortable in a workout top.
Usually my tops are very tight and I end up continually pulling them down to keep from exposing my stomach as they ride up. This top is made longer and hugs the hip area without being too tight around the waist resulting in impressive staying power.
The back has flattering criss-cross straps in dual colors - white and coral. The straps cover my sports bra perfectly. Although, no additional bra is needed for people with a smaller chest. Now that I have given the top a “test run,” I can’t wait to put it on for my next yoga or pilates class. Overall I was comfortable, confident, and looking stylish. Who knew it could be this easy?
Posted: September 29th, 2009 under Clothing Review.
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Bad Azz Workout
Every woman has a favorite pair of jeans at home. It is that pair of jeans that fit us to a “T”. They are the most comfortable pair of jeans that you own or perhaps they slenderize and give you Giselle Bundjon’s legs. They give you a rear end that construction workers whistle at as you saunter down the street causing others to scowl in envy wishing they too could wear their jeans with such precision.
Until one day IT happens. You can no longer fit those jeans. Additional pounds have been put on at an alarming rate or they have been worn out, thus forcing you to drop those extra pounds or go on a search to find another pair of perfect fitting jeans. Here are some tips to help you get back into your old jeans or fill out the new ones.
Exercise 2:
Single Leg Squat
Goal: Tone Bottom, Strengthen Hip Flexors (toning the legs)
How to Do It (See Images Below):
Do 3 sets of 10-12 repetitions per side with 60 seconds of rest between each set.
Mistakes to Avoid:
Posted: July 17th, 2009 under Bad Azz Workout.
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Bad Azz Workout
Every woman has a favorite pair of jeans at home. It is that pair of jeans that fit us to a “T”. They are the most comfortable pair of jeans that you own or perhaps they slenderize and give you Giselle Bundjon’s legs. They give you a rear end that construction workers whistle at as you saunter down the street causing others to scowl in envy wishing they too could wear their jeans with such precision.
Until one day IT happens. You can no longer fit those jeans. Additional pounds have been put on at an alarming rate or they have been worn out, thus forcing you to drop those extra pounds or go on a search to find another pair of perfect fitting jeans. Here are some tips to help you get back into your old jeans or fill out the new ones.
Exercise 1:
Stability Ball Reverse Bridge
Goal: tone and tighten bottom, strengthen hamstrings
How to Do It (Images below):
Do 3 sets of 10-12 repetitions with 60 seconds of rest between each set 3 times per week.
Mistakes to Avoid:
Posted: July 14th, 2009 under Bad Azz Workout.
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